If the smell is fishy there are two possible reasons.
1. Trichomonas, a very common STD, with problems of pain, itching etc. The discharge is often yellow-grenish and sometimes foaming. In some areas of the world it's quite seldom. It can be treated with antibiotics.
2. Bacterial vaginosis is an imbalance in the vaginal microflora - known by 10 - 40 % of all women. It related to hormone status, use of IUD, diet etc. The discharge is white / gray and normally the smell is the most predominant symptom. For women not pregnant it is mostly a nuisance. it can be treated with antibiotics, but for many women the condition reoccurs after a few weeks. More natural and -in the long run - more efficient is to adjust the cause of the microbial imbalance - by adding a carbohydrate to feed the good bacteria. One product in this catagory is LadyBalance.